Robin Heppell, CFSP, combines his expertise in marketing & technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes be more competitive, more profitable, and provide the best possible service for the families they serve.

Through his consulting firm, FuneralFuturist.com in Victoria, British Columbia, he assists funeral directors throughout North America embrace and incorporate innovative strategies and technologies.

This “Funeral Futurist” has over 25 years experience in a highly competitive, high cremation (90%) market. To compliment his in-the-trenches experience, Heppell earned his Business Degree in Entrepreneurial Management from Royal Roads University in 2004.

To date, Heppell has presented over 40 funeral industry conferences and convention and, hosted over 100 funeral-related webinars. He consults for PhDs of the University of Victoria’s Faculty of Business about integrating offline and online marketing and regularly sits as the marketing panelist for BComm and MBA final presentations.

Heppell is a fourth generation funeral director and a Certified Celebrant. Heppell is a former faculty member of the Canadian College of Funeral Service, a contributor to Mortuary Management and the Canadian Funeral News, and his own websites include FuneralGurus.com and FuneralFuturist.com.