Premium CEU Event: Get Hot Breakfast, Lunch, and Complimentary “Refreshments” at the end of each day. Plus take home a complete do-it-yourself marketing binder. Also get 6 hours for this year and 6 hours for your next renewal – see all details below.
Reg. $1,200 – Early Bird: $900 ($600 for additional attendees)
September 21 & 22, 2015
Day 1: Fundamentals of the Funeral Marketing Blueprint
Description: This is a one day, six hour, live event that is going to be held at the Union Club of British Columbia in Victoria,BC. The Fundamentals of the Funeral Marketing Blueprint covers the first four major components of the 7M’s funeral home marketing: Mindset, Market, Message and Media.
This program covers is the foundation for creating plan for Funeral Homes with both offline and online channels including Print, Radio, Websites, SEO, Pay Per Click, Online Obits, Videos, Social Media, Online Reviews and Reputation Management.
The educational material is provided in logical, step by step format with a consistent message and outcome. Case studies and examples will be used to show you how one can improve their marketing efforts immediately. Interactive brainstorming sessions will be used to facilitate the creation of new advertising materials that get results.
Objective: The objective of this 6 hour training session is to introduce the Funeral Marketing Blueprint to funeral directors and how they can apply to funeral service.
After attending this live event, attendees will have the foundational knowledge to create marketing messages that can be targeted to specific markets. Plus they will be able to differentiate their firm from their competition with ease – in their ads, in person, on the phone, and on the Internet.
After attending this live event, attendees will be able to map out their marketing and advertising plan so that it is well-balanced, cost-effective and designed to give them maximum ROI. They will have a clear vision of what target markets they
should focus their advertising on in their market. They will be able to make confident, strategic marketing plans and decisions for any new expansion efforts (such as Crematory, Reception Centers, Discount Locations, Pet Services, etc.).
Breakfast, lunch and refreshments are included for all participants in this program.
Resources: Attendees will receive the complete Funeral Marketing Blueprint binder including a complete set of presentation slides, plus worksheets and resources that they can use for their marketing efforts. The Funeral Marketing Blueprint binder is a complete, do-it-yourself marketing guide for all funeral homes.
Day 2: Execution of the Funeral Marketing Blueprint
Description: This is a one day, six hour, live event that is going to be held at the Union Club of British Columbia in Victoria,BC. The Execution of the Funeral Marketing Blueprint covers the final three major components of the 7M’s funeral home marketing: Mechanics, Metrics & Motion. Plus there is a 90 session called Optimizing Your Online Web Presence where attendees will receive an in depth analysis of their current online presence and discover ways of improving and strengthening it.
This program covers is the execution of plan for Funeral Homes with both offline and online channels including Print, Radio, Websites, SEO, Pay Per Click, Online Obits, Videos, Social Media, Online Reviews and Reputation Management.
The educational material is provided in logical, step by step format with a consistent message and outcome. Case studies and examples will be used to show you how one can improve their marketing efforts immediately. Interactive brainstorming sessions will be used to facilitate the creation of new advertising materials that get results.
Objective: The objective of this 6 hour training session is to execute strategies of the Funeral Marketing Blueprint to funeral directors and how they can apply to funeral service.
After attending this live event, attendees will be able to map out their marketing and advertising plan so that it is well-balanced, cost-effective and designed to give them maximum ROI. They will have the complete step by step guide to create a marketing plan and the knowledge of how to implement these strategies.
Breakfast, lunch and refreshments are included for all participants in this program.
Resources: Attendees will receive the complete Funeral Marketing Blueprint binder including a complete set of presentation slides, plus worksheets and resources that they can use for their marketing efforts. The Funeral Marketing Blueprint binder is a complete, do-it-yourself marketing guide for all funeral homes.
Reg. $1,200 – Early Bird: $900 ($600 for additional attendees)
September 21 & 22, 2015