Do you want your potential client families to know why your funeral home provides more value and better service than your competitors?
Would you like to have a marketing plan that incorporates all marketing channels including print, direct mail, websites, search engine optimization, social media, email marketing, mobile marketing, and online reputation management into an easy-to-implement marketing plan?
Do you want to know how to educate your potential client families to choose your firm instead of your competitor?
Do you want your Funeral Home to be “Top Of Mind” at the very moment that a client family chooses a funeral home?
Would you like to know how to easily track your effectiveness of your advertising and eliminate the “guessing of what half of your advertising” works?
If you answered YES to any or all of these questions, I want you to attend my live, Funeral Rock Stars Workshop in September, 2015.
This program is divided into two parts: Funeral Marketing Blueprint (Sep. 21 & 22) and Funeral Boardroom (Sep. 24 & 25).
WARNING: This isn’t your typical Funeral Marketing Conference!
Funeral Marketing Blueprint
The Funeral Marketing Blueprint is my signature training program to education funeral professionals about how to market one’s funeral home as effectively and efficiently as possible.
The Funeral Marketing Blueprint is made up of my 7 M’s of Funeral Home Marketing:
Mindset
Market
Message
Media
Mechanics
Metrics
Motion
This 2 day seminar will walk you through the process of creating your own Funeral Marketing Plan and also provide you with proven ways to increase the effectiveness of your advertising.
This is a complete marketing plan for Funeral Homes with both offline and online channels including Print, Radio, Websites, SEO, Pay Per Click, Online Obits, Videos, Social Media, Online Reviews and Reputation Management.
Educational material is provided in logical, step by step format with a consistent message and outcome (instead of random ideas from various presenters that seldom get implemented)
Case studies, examples and even live “ad makeovers” will be used to show you how you can improve your advertising immediately
Interactive brainstorming sessions to facilitate the creation of new advertising materials that get results
“Hepp’s Hot Seat Happy Hour – an informational, uncensored Q & A session to end each day (drinks included)
Here’s what this program will do for you…
After attending this live, 2-day event, you will…
Be able to map out your marketing and advertising plan so that it is well-balanced, cost-effective and designed to give you maximum ROI
Have a clear vision of what target markets you should focus your advertising on in your market
Be able to make confident, strategic marketing plans and decisions for any new expansion efforts (such as Crematory, Reception Centers, Discount Locations, Pet Services, etc.)
Be able to differentiate your firm from your competition with ease – in your ads, in person, on the phone, and on the Internet
Attendees will also receive…
Funeral Marketing Blueprint Worksheets (to ensure that all of your marketing and advertising efforts employ “call-winning” strategies)
Funeral Marketing Blueprint Checklists (to review any of your advertising or marketing efforts to make sure that you’re not missing any important “call-winning” elements)
Funeral Marketing Blueprint Scripts (to win more calls with your email, website and online video content)
Funeral Futurist Online Price Comparison System (to demonstrate the value of your services against your competitors even if they are discounters)
Funeral Futurist Turnkey Online Review Generator System (to showcase positive comments from your client families)
Funeral Futurist Social Media Formula (to make sure that your social media activities are as effective as possible with the minimum effort invested)
Funeral Boardroom
This is where a small, intimate group will roll up our sleeves and dive into 5 areas of strategic marketing for your funeral home. We will identify the most important ways to improve your business and more importantly how to get them implemented into your business as fast as possible.
Prior to arriving at the Funeral Boardroom in Victoria, my team and I will run a number of reports and analysis on your web presence as well as your competitors.
Client Family Acquisition – Your Funnel:
Together we will analyze all of the different channels that can be used in acquiring new client families – for both at need and preneed.
We will identify which channels need improvement and document the steps needed to improve them
Winning The Call:
We will review your process of handling price shoppers – both phone and web-based. We will make sure that you have the right tools and strategies in place for you and your team to win as many calls as possible – without having to price match.
Competitive Analysis And Exploitation:
In this section will look at your top 3 or 4 competitors and identify what they are doing well and uncover where they are vulnerable. You will leave with a list of strategies to implement that will make you even more successful and at the same time drive your competition crazy.
Stealth Marketing During Funeral & After Care:
Don’t worry, this section does not include “in-your-face” marketing tactics to funeral attendees, but rather focus on subtleties that can be introduced from the time that you receive the first call until a year or more after the funeral has taken place. This checklist will not only be a profit center for you but it will also serve as a training guide for existing and future staff members.
Total Market Domination:
In this section we will bring it all together by looking at your online presence together with your competitions shortcomings and make sure that you leave with a prioritized list of strategies that will lead you to total market domination once executed.
In the Funeral Boardroom 2-day workshop we will also have three special sessions that will be worth the price of admission by themselves.
Docu – Sales Video Process:
This presentation will walk you through the storyboard and scripting of a professionally produced 30 second and two minute sales videos that are not salesy at all. It follows the philosophy of a documentary movie where you will be the star without having to brag about it.
As a bonus there will be a professional video crew to shoot your segments – make sure to bring your shirt, tie and jacket or whatever you wear professionally for your time in front of the camera.
We will then edit these videos for you where they could be used for TV, but more importantly to capitalize on the powerful, but underutilized online video ads (which you will learn about at the event).
Funeral Elite Show & Tell:
In the session attendees will be asked to share one or two of their best strategies or initiatives with the group. The outcome will be that you will have half a dozen, high-level ideas that you will be ready to implement. Which leads me to the last session…
Immediate Implementation of Your # 1Takeaway:
Whether it is from the Funeral Elite Show & Tell or another strategy or two from any of the previous sessions, we will document the steps needed for it to be implemented and anything that I or my team can do to make it happen – we will – probably even before you get home from Victoria.
Click image to download Workshop Brochure
Funeral Marketing Blueprint
$1200
Funeral Boardroom *
$2400
Blueprint & Boardroom Combo $3000
Register Now: $1,199 (2nd Attendees Save 50%)
– click the yellow button now…
Anne Geib, New Philadelphia, Ohio
Rob's done an excellent job of not only telling about very technical details but providing overview, how it can fit into your entire marketing plan. We're learning why you do things, how to measure them, and how it's going to benefit your company, which I think has been exceptional for me. Not only has he given us very specifics, but he's allowed your mind to wander and to figure out how it fits into your organization. It's been incredibly helpful.
This is live event that is a 2 part with 2 days each in Victoria, BC in September, 2015.
In the first part of this event I am going to reveal to you my Funeral Marketing Blueprint. This is a complete do-it-yourself funeral home marketing program that you and your staff can work through to build your funeral marketing platform.
In the second part, as a small, intimate group, we are going to roll up our sleeves in my Funeral Boardroom.
This is where we will dive into 5 areas of the strategic marketing of your funeral home and identify the most important ways to improve your business, and more importantly how to get them implemented into your business fast.
The seminar has been tremendous. What I expected I think was a lot of ideas and thoughts, but what Rob is excellent at is putting it into play. So many of these seminars you go to it seems like everyone's got these great ideas, but then they leave you to go home and your head is so filled with these ideas and excitement but you don't know how to get started. Rob does an excellent job at putting everything so simple. Just like the name of the seminar. It's a blueprint. All we have to do is go back and execute.
Register Now: $1,199
(2nd Attendees Save 50%)
– click the yellow button now…
Sean Douglass, El Segundo, California
Rob's presented everything in an easily implementable manner that I can take home and put together easily. I really expected it to be a hard sales pitch and something that I could only do with Rob's help, and no, Rob's given every secret away, that I can take home and utilize it from scratch. He has been tremendous. Rob obviously knows his marketing and knows his advertising.
Join me and other forward-thinking funeral home owners and managers in beautiful, Victoria, BC in September 2015.
Questions ? Call 1-800-810-3595
Register Now: $1,199 (2nd Attendees Save 50%)
– click the yellow button now…
Kurt Soffe, South Jordan, Utah
I’ve really enjoyed Rob’s conference. Going to one of his conferences is like taking a drink from the fire hose. He provides you with so much great information that I’m looking forward to getting back to our firm to hopefully improve what we do for our families. … I’ll tell you, just to realize the power that the Internet has. I know we have three faces to our families, one is obviously face-to-face, second is our phones, but third is our website. Rob has taken that level of awareness to a new height for me.
My 100% Satisfaction Money Back Guarantee
I want to remove any risk on your part by offering you my 100%, no-questions asked, still-friends, money-back Guarantee! If, after attending the conference, you don’t take home strategies or ideas that you can implement immediately, or if you’re not satisfied for any reason, I’ll refund your entire registration fee.
Listen to what the attendees of my last event had to say…
Be A Funeral Rock Star Sponsor – 1 Spot Only
This sponsorship opportunity will be unique as it contains additional benefits not offered by other industry conferences. I will leverage my resources and technology to bring you extra value for your sponsorship investment. Plus, since I am presenting the entire event, I have 100% control of the content and this means that I will give you “verbal product placement” during my marketing sessions. I will use your products / services in some of my marketing examples – conveying your advantages over your competitors. >>Read More
Be A Funeral Rock Star Sponsor – 1 Spot Only