In times of uncertainty – especially in today’s funeral service market, it is a time of opportunity for those funeral homes who have a plan for the future.

If you want to be prepared for 2014, you may be…

• Wanting to put together a strategic plan for your current funeral business
• Considering value chain expansion such as new crematory, reception center, or pet services operation
• Thinking about new business models like discount/Cremation operations or life event celebration services
• Needing to be more competitive against your current competition
• Or just wanting to prevent competitors from entering your market…

Then you should consider attending my Funeral Strategy & Competition Masterclass!

Click image to download Workshop Brochure

This is a 2-part, 2-day, live event, September 21 to 25, 2015 in Victoria, BC, Canada. At this event I am going to reveal to you my entire Funeral Marketing Blueprint and my Strategic 1 on 1 Strategies to Funeral Boardroom attendees.

This program is comprised of nine sessions that will first walk you through this strategic planning process that is taught to MBA students and then build off of those initial outcomes to help differentiate you from your competitors. You will also be able to identify areas of opportunity and gross. This may include expansions in business offerings like crematories, reception centers and discount operations. It may also include strategic alliances with cemeteries, hotels, churches and hospices.

This information is presented in a combination of lecture format, group brainstorming, roundtables, workbook exercises and question and answer sessions. Attendees will also receive complete presentation slides, worksheets, checklists, templates and scripts.

Learn (and take home) Your Own Step By Step Strategic Planning Process

One of the unique issues about funeral service is there is very limited, formal training on how to take a strategic approach to managing your funeral home in today’s environment.

Unfortunately, the training that funeral directors receive from mortuary school doesn’t teach us to be funeral strategists and how to deal with the business challenges that you face today.

Plus, previous generations never had to deal with discounters, Internet shoppers, Costco, meddling churches, hospices and hotel chains.

So how do you deal with the challenges & opportunities that funeral service faces today?

I had the same question, and especially in my home market where there was no one in the industry that had experience with the issues that we were dealing with.

So I went back to university and received my business degree in Entrepreneurial Management. There I learned how to become a strategic thinker and solve the problems with MBA level business strategy tools and frameworks. To add experience to that knowledge, I was selected to be on the University’s Case Competition Team.

I took that knowledge and experience and applied it to my present situation as well as with clients throughout North America.

The next logical was to create a program to assist other funeral professionals to take advantages of the opportunities that lay ahead of them right now.

That is why I created the Funeral Competition & Strategy Masterclass program.

Click image to download Workshop Brochure